Afro-Brazilian women YouTubers’ Black Feminism in Digital Social Justice Activism

Gladys Mitchell-Walthour


This manuscript examines how Afro-Brazilian women YouTubers employ the strategy of challenging racism, sexism and colorism through their own articulations of Black Brazilian  feminism.  They are not a part of feminist organizations but are a new form of activists as they are digital social activists. Their strategies are educating their audiences and challenging their audiences to change the way they think about and treat Black women so that viewers do not produce racism and sexism    while empowering Afro-Brazilian women and girls. I argue these YouTubers are engaged in black feminist digital activism. These women draw on media from Brazil and the USA thus are engaging how oppression works in both countries with a focus on Brazil. YouTube is another platform that scholars should consider when thinking about digital activism.


Keywords: YouTube, Black Brazilian Feminism, activism, social justice, Brazil


YouTube, Black Brazilian Feminism, activism, social justice, Brazil

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ISSN eletrônico: 1984-5677

ISSN impresso: 1519-0994