INTERNATIONALIZATION OF ACCOR HOTELS IN BRAZIL, CHILE AND ARGENTINA/INTERNACIONALIZAÇÃO DA ACCOR HOTÉIS NO BRASIL, CHILE E ARGENTINA

Julien Wendling, Cyntia Vilasboas Calixto

Resumo


South American countries have been prey to a gloomy economic situation and political turmoil. In spite of these negative aspects, the French multinational hotel chain AccorHotels has always focused significantly on the region and the crisis did not affect its investments. The present research aims at identifying the reasons for AccorHotels’ internationalization in South America in three main markets: Brazil, Chile and Argentina. Also, analyze the internationalization process, understanding how it happened in the selected countries. The results showed that the main drivers for the internationalization in South America were the economic potential of the countries and the various business opportunities available, coupled with the numerous business-related competences of the group.


Texto completo:

PDF


DOI: https://doi.org/10.15210/reat.v14i1.16156